3 categories · Named, not rankedTypeform
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| 360 feedback | Performance and talent management | 0% | 65 of 77 | 50% | 2 | under 10 labels · led by Lattice at 40% |
| Employee engagement surveys | Onboarding and employee experience | 0% | 34 of 76 | 0% | 2 | under 10 labels · led by Culture Amp at 40% |
| Candidate assessment | Talent acquisition | 0% | 77 of 100 | 0% | 1 | under 10 labels · led by TestGorilla at 68% |
Movement
By model
How each model treated Typeform across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Budget-friendly survey engines usable for basic 360s, though with less built-in multi-rater logic.” DeepSeek V4 Flash · 360 feedback · comparative prompt · soft negative
Named alongside
The products named in the same answers as Typeform, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Typeform was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 16 answers that named Typeform and are not a share of its labels.
Domains cited
Forty-four of the forty-four domain citations in answers naming Typeform came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Typeform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Typeform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for Typeform by email, built from the raw record of the edition. It shows:
- where Typeform is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Typeform, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
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