Every category where a model named Google Forms for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Employee engagement surveys	Onboarding and employee experience	0%	24 of 76	38%	8	under 10 labels · led by Culture Amp at 40%
360 feedback	Performance and talent management	0%	77 of 77	86%	7	under 10 labels · led by Lattice at 40%
Candidate assessment	Talent acquisition	0%	69 of 100	0%	1	under 10 labels · led by TestGorilla at 68%
Internal talent marketplace	Performance and talent management	0%	48 of 128	0%	1	under 10 labels · led by Fuel50 at 26%

Movement

This is the first edition on this tier, so no move can be computed for Google Forms yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Forms across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	3	3
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	1	0	1	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	1	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	2	3
Kimi K2	1	0	1	2
GLM 4.7 FlashX	2	0	0	2
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase5 labelsNone

Comparative3 labelsNone

Budget-constrained25 labelsNone

Scale-constrained2 labelsNone

Negative13 labelsNone

First choiceAlternativeMentionNegative49 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Easiest zero-cost start if you're in Google Workspace... For <10 people, go FeedbackPulse/Google Forms free.” Grok 4.1 Fast · Employee engagement surv · budget prompt · alternative

“Google Forms is free and flexible if you're willing to build templates and analysis yourself” Claude Haiku 4.5 · Employee engagement surv · budget prompt · alternative

“keep costs to zero and are comfortable building surveys yourself: Choose Google Forms” GLM 4.7 FlashX · Employee engagement surv · budget prompt · alternative

“Truly zero budget and have tech skills? → Google Forms + Sheets for DIY surveys” DeepSeek V4 Flash · Employee engagement surv · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Generic survey platforms that "wear a 360 badge" (e.g., SurveyMonkey, Google Forms, generic form tools)” DeepSeek V4 Flash · 360 feedback · negative prompt · hard negative

“Generic Survey Tools (JotForm, Google Forms, basic templates) Why avoid:” Kimi K2 · 360 feedback · negative prompt · hard negative

“Avoid: "DIY" or Ad-Hoc Survey Tools (e.g., Basic Google Forms, SurveyMonkey)” Gemini 3.5 Flash · 360 feedback · negative prompt · hard negative

“AVOID: Microsoft Forms, Google Forms, SurveyMonkey, Tally.” Qwen 3.7 Flash · 360 feedback · negative prompt · hard negative

Named alongside

The products named in the same answers as Google Forms, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Forms was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SurveyMonkey26 of 490Not among the top eight

FeedbackPulse23 of 4911Not among the top eight

Culture Amp20 of 492Not among the top eight

Workleap Officevibe19 of 498Not among the top eight

Lattice18 of 490Not among the top eight

15Five16 of 490Not among the top eight

Spidergap11 of 491Not among the top eight

ThriveSparrow10 of 496Not among the top eight

Jotform8 of 490Not among the top eight

Typeform8 of 490Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Forms. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 41 of the 49 answers that named Google Forms and are not a share of its labels.

Domains cited

feedbackpulse.com30

selectsoftwarereviews.com20

engagedly.com15

thrivesparrow.com15

peoplemanagingpeople.com14

workhuman.com13

firsthr.app11

betterworks.com10

g2.com10

nanoglobals.com10

148 of the 148 domain citations in answers naming Google Forms came from somebody else's page.

Pages cited

feedbackpulse.com/resources/affordable-employee-surveys-tools16

feedbackpulse.com/resources/best-employee-survey-software13

workhuman.com/blog/best-360-degree-feedback-software-tools13

selectsoftwarereviews.com/buyer-guide/best-employee-engagement-software12

feedbackpulse.com/resources/360-feedback-tools11

nanoglobals.com/recommended/360-degree-feedback-tools10

betterworks.com/magazine/best-360-degree-feedback-tools9

engagedly.com/blog/best-employee-engagement-survey-softwares9

Pages are listed as the models cited them.

Follow Google Forms

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Forms's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Forms, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Google Forms by email, built from the raw record of the edition. It shows:

where Google Forms is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Forms, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.