Every category where a model named SurveyMonkey for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
360 feedback	Performance and talent management	2%	13 of 77	37%	19	criticized challenger
Employee engagement surveys	Onboarding and employee experience	0%	50 of 76	33%	3	under 10 labels · led by Culture Amp at 40%

Movement

This is the first edition on this tier, so no move can be computed for SurveyMonkey yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated SurveyMonkey across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	1	1	0	2
Grok 4.1 Fast	0	0	1	1	2
Mistral Small	1	0	0	0	1
DeepSeek V4 Flash	0	0	1	3	4
Llama 4 Maverick	0	1	2	0	3
Qwen 3.7 Flash	0	1	0	1	2
Kimi K2	0	0	1	1	2
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase3 labelsNone

Comparative9 labelsNone

Budget-constrained25 labels2

Scale-constrained7 labelsNone

Negative24 labelsNone

First choiceAlternativeMentionNegative74 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Express Evaluations and SurveyMonkey stand out as the best options for companies with limited budgets” Mistral Small · 360 feedback · budget prompt · first choice

“SurveyMonkey - If you have a very small team and want free/low-cost option” MiniMax M2.5 · 360 feedback · budget prompt · alternative

“Easier general-purpose setup with recurring pricing: SurveyMonkey” GPT-5.4 mini · 360 feedback · budget prompt · alternative

“Additionally, SurveyMonkey is a cheap option for small teams.” Llama 4 Maverick · 360 feedback · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Generic survey platforms that "wear a 360 badge" (e.g., SurveyMonkey, Google Forms, generic form tools) ... usually lack the features that make a 360 actually work” DeepSeek V4 Flash · 360 feedback · negative prompt · hard negative

“Avoid: "DIY" or Ad-Hoc Survey Tools (e.g., Basic Google Forms, SurveyMonkey)” Gemini 3.5 Flash · 360 feedback · negative prompt · hard negative

“AVOID: Microsoft Forms, Google Forms, SurveyMonkey, Tally.” Qwen 3.7 Flash · 360 feedback · negative prompt · hard negative

“have freemium plans that can mimic 360 surveys, though they usually lack anonymity control and meaningful reporting capabilities” Claude Haiku 4.5 · 360 feedback · budget prompt · soft negative

Named alongside

The products named in the same answers as SurveyMonkey, over the 74 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurveyMonkey was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Culture Amp38 of 740Not among the top eight

Lattice37 of 741Not among the top eight

Spidergap32 of 748Not among the top eight

FeedbackPulse31 of 7413Not among the top eight

15Five28 of 741Not among the top eight

Google Forms26 of 740Not among the top eight

Small Improvements23 of 745Not among the top eight

Primalogik21 of 747Not among the top eight

ThriveSparrow20 of 745Not among the top eight

Effy AI17 of 745Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named SurveyMonkey. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 66 of the 74 answers that named SurveyMonkey and are not a share of its labels.

Domains cited

feedbackpulse.com52

nanoglobals.com42

betterworks.com39

workhuman.com35

peoplemanagingpeople.com32

firsthr.app27

selectsoftwarereviews.com26

teamflect.com25

engagedly.com24

business.com20

322 of the 322 domain citations in answers naming SurveyMonkey came from somebody else's page.

Pages cited

nanoglobals.com/recommended/360-degree-feedback-tools42

betterworks.com/magazine/best-360-degree-feedback-tools36

workhuman.com/blog/best-360-degree-feedback-software-tools34

feedbackpulse.com/resources/360-feedback-tools29

peoplemanagingpeople.com/tools/best-360-degree-feedback-software24

business.com/articles/360-feedback-tools20

firsthr.app/compare/performance/360-feedback-software19

feedbackpulse.com/resources/best-360-review-software16

Pages are listed as the models cited them.

Names read as SurveyMonkey

What the judge wrote, as written, with how often. The vendor table decides that these count as SurveyMonkey; a claim can dispute any of them.

SurveyMonkey 360 1

Follow SurveyMonkey

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SurveyMonkey's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SurveyMonkey, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for SurveyMonkey by email, built from the raw record of the edition. It shows:

where SurveyMonkey is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name SurveyMonkey, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at surveymonkey.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.