Every category where a model named Fringe for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Flexible benefits and lifestyle spending accounts	Compensation and total rewards	2%	7 of 76	11%	9	under 10 labels · led by Compt at 30%
Employee wellbeing and mental health	Onboarding and employee experience	0%	41 of 98	0%	1	under 10 labels · led by Wellable at 30%

Movement

This is the first edition on this tier, so no move can be computed for Fringe yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Fringe across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	2	0	0	2
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	1	1	2
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase4 labels1

Comparative5 labelsNone

Budget-constrained12 labels3

Scale-constrained5 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Fringe – Best Overall for Small Businesses” GLM 4.7 FlashX · Flexible benefits · budget prompt · first choice

“Fringe is also a strong contender for small businesses wanting per-employee pricing” Mistral Small · Flexible benefits · budget prompt · alternative

“Best for Transparent Pricing - Public per-employee pricing (no hidden fees)” Kimi K2 · Flexible benefits · budget prompt · alternative

“Choose Fringe if you want to offer curated, "fun" lifestyle subscriptions” Gemini 3.5 Flash · Flexible benefits · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“good for simple flexible benefits but slightly higher cost than Compt/ThrivePass for tiny teams” Grok 4.1 Fast · Flexible benefits · budget prompt · soft negative

Named alongside

The products named in the same answers as Fringe, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fringe was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Compt28 of 3310Not among the top eight

Benepass22 of 336Not among the top eight

Forma19 of 335Not among the top eight

JOON12 of 338Not among the top eight

Espresa8 of 330Not among the top eight

ThrivePass7 of 330Not among the top eight

Wellable3 of 331Not among the top eight

bswift3 of 331Not among the top eight

Alight Solutions3 of 330Not among the top eight

Ben3 of 330Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Fringe. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 33 answers that named Fringe and are not a share of its labels.

Domains cited

guideflow.com16

compt.io15

getbenepass.com15

g2.com13

joinforma.com13

us.fitgap.com10

medium.com8

espresa.com7

findalternatives.net7

f6s.com6

110 of the 110 domain citations in answers naming Fringe came from somebody else's page.

Pages cited

compt.io/blog/15-best-lifestyle-spending-account-providers15

guideflow.com/blog/lifestyle-spending-account-software15

compt.io/blog/benepass-alternatives-for-lifestyle-spending-accounts-lsas14

getbenepass.com/blog/lifestyle-spending-account-vendors13

guideflow.com/et-ee/blog/lifestyle-spending-account-software8

medium.com/coderbyte/the-8-best-lifestyle-spending-accounts-lsa-in-2023-4d8ce4f99aaf8

findalternatives.net/categories/lifestyle-spending-account-lsa7

joinforma.com/resources/lifestyle-spending-account-providers7

Pages are listed as the models cited them.

Follow Fringe

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fringe's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fringe, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Fringe by email, built from the raw record of the edition. It shows:

where Fringe is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Fringe, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at fringe.us is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.