2 categories · RankedForma
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 19% | 2 of 76 | 12% | 42 | accepted challenger |
| Benefits administration | Core HR and payroll | 0% | 21 of 54 | 0% | 3 | under 10 labels · led by PlanSource at 23% |
Movement
By model
How each model treated Forma across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 2 | 2 | 0 | 1 | 5 |
| Perplexity Sonar | 2 | 1 | 1 | 1 | 5 |
| Grok 4.1 Fast | 2 | 2 | 1 | 1 | 6 |
| Mistral Small | 2 | 1 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 2 | 3 | 0 | 1 | 6 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 2 | 2 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 0 | 2 |
| MiniMax M2.5 | 2 | 2 | 1 | 0 | 5 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Forma is a highly comprehensive personalized benefits platform... Choose Benepass or Forma if you want the convenience of a physical or virtual debit card” Gemini 3.5 Flash · Flexible benefits · comparative prompt · first choice
“Largest scale (1M+ users). G2: 4.8/5... Scope: Narrow LSAs (Compt) vs. broad (Forma: tax wrappers + global rules); Scalability: Forma for enterprises” Grok 4.1 Fast · Flexible benefits · comparative prompt · first choice
“Forma — Best for Global, Scalable Lifestyle Spending ... Massive global footprint (110+ countries, ~1 million members)” Kimi K2 · Flexible benefits · comparative prompt · first choice
“Forma: Best Overall for Global Teams & Unified Benefits ... Forma is the strongest all-around contender.” Gemini 3.5 Flash · Flexible benefits · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid platforms with high implementation fees — Some enterprise-focused providers (like Forma) charge $10,000+ ... overkill” DeepSeek V4 Flash · Flexible benefits · budget prompt · hard negative
“Avoid higher-end ones like Benepass/Forma/Espresa” Grok 4.1 Fast · Flexible benefits · budget prompt · hard negative
“platforms like Forma have also seen user pushback over unclear purchase guidelines and inconsistent support responses” Gemini 3.5 Flash · Flexible benefits · negative prompt · soft negative
“the available sources do not show it as the lowest-cost option” Perplexity Sonar · Flexible benefits · budget prompt · soft negative
Named alongside
The products named in the same answers as Forma, over the 142 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Forma was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 128 of the 142 answers that named Forma and are not a share of its labels.
Domains cited
571 of the 571 domain citations in answers naming Forma came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Follow Forma
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Forma's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Forma, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for Forma by email, built from the raw record of the edition. It shows:
- where Forma is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Forma, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at forma.ai is approved on the spot, any other address is reviewed by hand.
Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.
Badges
Wins only: a badge exists where Forma is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Forma is among the products AI models recommend first in Flexible benefits and lifestyle spending accounts this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of September 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.