Every category where a model named EchoSpan for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
360 feedback	Performance and talent management	0%	18 of 77	0%	13	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for EchoSpan yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated EchoSpan across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	1	0	1
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	1	1
Grok 4.1 Fast	2	0	2
Mistral Small	0	0	0
DeepSeek V4 Flash	3	1	4
Llama 4 Maverick	0	2	2
Qwen 3.7 Flash	0	0	0
Kimi K2	1	0	1
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase5 labelsNone

Comparative9 labelsNone

Budget-constrained2 labels1

Scale-constrained3 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“a per-recipient tool (Spidergap, G360 Surveys, EchoSpan) can cost a fifth as much” DeepSeek V4 Flash · 360 feedback · negative prompt · alternative

“Popular with professional coaches and single 360 projects; pay-per-review model.” DeepSeek V4 Flash · 360 feedback · comparative prompt · alternative

“Best if 360 feedback is the main need: EchoSpan Flexible 360” GPT-5.4 mini · 360 feedback · direct prompt · alternative

“EchoSpan (standalone, customizable 360 with strong reporting)” GLM 4.7 FlashX · 360 feedback · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as EchoSpan, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and EchoSpan was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Spidergap31 of 337Not among the top eight

Culture Amp29 of 335Not among the top eight

Lattice28 of 334Not among the top eight

Betterworks18 of 336Not among the top eight

15Five17 of 330Not among the top eight

Leapsome15 of 330Not among the top eight

Qualtrics14 of 332Not among the top eight

SurveyMonkey13 of 330Not among the top eight

PerformYard9 of 330Not among the top eight

FeedbackPulse8 of 332Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named EchoSpan. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 32 of the 33 answers that named EchoSpan and are not a share of its labels.

Domains cited

betterworks.com25

feedbackpulse.com24

nanoglobals.com24

workhuman.com19

teamflect.com16

guideflow.com14

engagedly.com13

peoplemanagingpeople.com13

worxmate.ai10

selectsoftwarereviews.com9

167 of the 167 domain citations in answers naming EchoSpan came from somebody else's page.

Pages cited

betterworks.com/magazine/best-360-degree-feedback-tools25

nanoglobals.com/recommended/360-degree-feedback-tools24

feedbackpulse.com/resources/360-feedback-tools20

workhuman.com/blog/best-360-degree-feedback-software-tools19

feedbackpulse.com/resources/best-360-review-software14

guideflow.com/blog/360-feedback-software14

teamflect.com/blog/hr-tech/best-360-feedback-tools14

peoplemanagingpeople.com/tools/best-360-degree-feedback-software13

Pages are listed as the models cited them.

Names read as EchoSpan

What the judge wrote, as written, with how often. The vendor table decides that these count as EchoSpan; a claim can dispute any of them.

EchoSpan Flexible 360 1

Follow EchoSpan

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when EchoSpan's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as EchoSpan, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for EchoSpan by email, built from the raw record of the edition. It shows:

where EchoSpan is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name EchoSpan, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at echospan.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.