Every category where a model named Dave for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Earned wage access	Compensation and total rewards	2%	11 of 59	60%	15	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Dave yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Dave across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	First choice	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	1	1	0	2
Kimi K2	0	1	1	2
GLM 4.7 FlashX	0	1	1	2
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative5 labelsNone

Budget-constrained1 label1

Scale-constrained0 labelsNone

Negative18 labelsNone

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Absolute Lowest Cost | Dave / Chime | No contract, no fees, no work for HR.” Qwen 3.7 Flash · Earned wage access · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Verdict: Avoid. The FTC's complaint highlights systemic deception aimed at financially vulnerable users.” DeepSeek V4 Flash · Earned wage access · negative prompt · hard negative

“Courts in multiple states have ruled against several payday loan apps including Brigit, Cleo, Dave” Claude Haiku 4.5 · Earned wage access · negative prompt · hard negative

“EarnIn and Dave (tip-based model) ... can trap users in cycles similar to payday loans” Mistral Small · Earned wage access · negative prompt · hard negative

“FTC action (United States v. Dave) | Deceptive practices related to tipping” Kimi K2 · Earned wage access · negative prompt · hard negative

Named alongside

The products named in the same answers as Dave, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dave was named but was not.

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ProductSame answerTook the first choice insteadHead to head

EarnIn23 of 240Not among the top eight

DailyPay20 of 246Compare →

Brigit18 of 240Not among the top eight

MoneyLion16 of 240Not among the top eight

Payactiv15 of 246Compare →

Branch9 of 240Not among the top eight

Empower7 of 240Not among the top eight

Cleo5 of 240Not among the top eight

ZayZoon5 of 240Compare →

FloatMe3 of 240Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dave. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 24 answers that named Dave and are not a share of its labels.

Domains cited

ilo.org13

enterprise.chime.com10

files.consumerfinance.gov9

aeaweb.org8

nclc.org8

sheppard.com7

denverpost.com6

lendedu.com6

natlawreview.com6

paymentsdive.com6

Seventy-nine of the seventy-nine domain citations in answers naming Dave came from somebody else's page.

Pages cited

ilo.org/sites/default/files/2025-04/Earned%20wage%20access.pdf13

files.consumerfinance.gov/f/documents/cfpb_earned-wage-access-advisory-opinion_2025-12.pdf9

aeaweb.org/conference/2026/program/paper/d3E2EQTt8

enterprise.chime.com/blog/best-earned-wage-access-providers-20267

nclc.org/wp-content/uploads/2026/01/2026.01_Report_EWA.pdf7

sheppard.com/insights/blogs/new-york-ag-sues-earned-wage-access-companies-for-allegedly-un7

denverpost.com/2026/09/06/colorado-earned-wage-access-payday-lawsuit6

lendedu.com/blog/earned-wage-access-apps6

Pages are listed as the models cited them.

Names read as Dave

What the judge wrote, as written, with how often. The vendor table decides that these count as Dave; a claim can dispute any of them.

Dave ExtraCash 1

Follow Dave

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dave's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dave, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Dave by email, built from the raw record of the edition. It shows:

where Dave is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Dave, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at dave.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.