Every category where a model named Brigit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Earned wage access	Compensation and total rewards	0%	58 of 59	54%	13	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Brigit yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Brigit across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	1	2
Perplexity Sonar	0	1	1
Grok 4.1 Fast	0	0	0
Mistral Small	1	1	2
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	1	1	2
Qwen 3.7 Flash	1	1	2
Kimi K2	1	1	2
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative6 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative16 labelsNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Courts in multiple states have ruled against several payday loan apps including Brigit, Cleo, Dave...” Claude Haiku 4.5 · Earned wage access · negative prompt · hard negative

“FTC settlement ($18M in refunds, Nov 2023) | Deceptive "instant" advance promises” Kimi K2 · Earned wage access · negative prompt · hard negative

“Subscription traps, extremely high hidden APRs, and blocked cancellations.” Gemini 3.5 Flash · Earned wage access · negative prompt · hard negative

“These charge $9.99–$14.99/month, which can add up to 70%–180% APR” Mistral Small · Earned wage access · negative prompt · hard negative

Named alongside

The products named in the same answers as Brigit, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brigit was named but was not.

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ProductSame answerTook the first choice insteadHead to head

DailyPay21 of 226Not among the top eight

EarnIn21 of 220Not among the top eight

Dave18 of 220Not among the top eight

MoneyLion15 of 220Not among the top eight

Payactiv14 of 224Not among the top eight

Branch10 of 220Not among the top eight

ZayZoon7 of 221Not among the top eight

Empower7 of 220Not among the top eight

Cleo6 of 220Not among the top eight

Tapcheck5 of 221Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Brigit. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 17 of the 22 answers that named Brigit and are not a share of its labels.

Domains cited

enterprise.chime.com9

ilo.org9

aeaweb.org7

files.consumerfinance.gov7

lendedu.com6

paymentsdive.com6

pdloans247.com6

ftassociation.org5

guideflow.com5

jcl.law.uiowa.edu5

No domain is on file for Brigit, so its own site is not marked.

Pages cited

ilo.org/sites/default/files/2025-04/Earned%20wage%20access.pdf9

enterprise.chime.com/blog/best-earned-wage-access-providers-20268

aeaweb.org/conference/2026/program/paper/d3E2EQTt7

files.consumerfinance.gov/f/documents/cfpb_earned-wage-access-advisory-opinion_2025-12.pdf7

lendedu.com/blog/earned-wage-access-apps6

pdloans247.com/earned-wage-access-ewa-financial-lifesaver6

ftassociation.org/just-the-facts-earned-wage-access5

guideflow.com/blog/earned-wage-access-software5

Pages are listed as the models cited them.

Names read as Brigit

What the judge wrote, as written, with how often. The vendor table decides that these count as Brigit; a claim can dispute any of them.

Brigit (Bridge It, Inc.) 1

Follow Brigit

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brigit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brigit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Brigit by email, built from the raw record of the edition. It shows:

where Brigit is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Brigit, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at the vendor's own domain is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.