Every category where a model named Thinkific for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Coaching platforms	Learning and development	0%	25 of 116	0%	7	under 10 labels · led by Growthspace at 26%
Learning management systems	Learning and development	0%	27 of 74	25%	4	under 10 labels · led by TalentLMS at 48%
Course authoring tools	Learning and development	0%	42 of 86	33%	3	under 10 labels · led by Articulate 360 at 22%
Compliance training	Learning and development	0%	60 of 79	0%	1	under 10 labels · led by Traliant at 22%
Learning experience platforms	Learning and development	0%	35 of 79	0%	1	under 10 labels · led by Learn Amp at 28%
Online course libraries	Learning and development	0%	62 of 73	0%	1	under 10 labels · led by Udemy Business at 32%
Skills intelligence	Performance and talent management	0%	109 of 161	0%	1	under 10 labels · led by TalentGuard at 19%

Movement

This is the first edition on this tier, so no move can be computed for Thinkific yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Thinkific across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	3
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	1	2
Perplexity Sonar	2	1	0	3
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	1	1	0	2
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	2	0	3
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels1

Paraphrase22 labels5

Comparative16 labelsNone

Budget-constrained12 labels1

Scale-constrained0 labelsNone

Negative6 labels1not counted in share

First choiceAlternativeMentionNegative61 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“best if you also care about creating and selling courses with a simpler business-facing platform” Perplexity Sonar · Course authoring tools · paraphrase prompt · alternative

“Thinkific ($49/month flat) – predictable pricing, good for content-heavy training” GLM 4.7 FlashX · Learning management syst · budget prompt · alternative

“Best when course design and learner progression matter most” Perplexity Sonar · Coaching platforms · comparative prompt · alternative

“Thinkific is the best structured-LMS-plus-coaching option” DeepSeek V4 Flash · Coaching platforms · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Many businesses confuse "course builders" (like Teachable or Thinkific) with actual B2B training software.” Qwen 3.7 Flash · Course authoring tools · paraphrase prompt · soft negative

“Creator Platforms with High Transaction Fees” Gemini 3.5 Flash · Learning management syst · negative prompt · soft negative

Named alongside

The products named in the same answers as Thinkific, over the 61 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Thinkific was named but was not.

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ProductSame answerTook the first choice insteadHead to head

TalentLMS32 of 6113Not among the top eight

Teachable27 of 611Not among the top eight

Docebo19 of 611Not among the top eight

Kajabi19 of 610Not among the top eight

LearnWorlds17 of 614Not among the top eight

Moodle17 of 612Not among the top eight

Absorb LMS13 of 613Not among the top eight

Cornerstone OnDemand11 of 611Not among the top eight

GoSkills10 of 613Not among the top eight

360Learning9 of 611Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Thinkific. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 48 of the 61 answers that named Thinkific and are not a share of its labels.

Domains cited

proprofstraining.com19

thinkific.comYour site19

goskills.com18

learnworlds.com15

group.app13

boon-health.com10

g2.com10

peoplemanagingpeople.com10

docebo.com9

learn.g2.com9

113 of the 132 domain citations in answers naming Thinkific came from somebody else's page.

Pages cited

boon-health.com/learn/resources/best-enterprise-coaching-platforms10

goskills.com/resources/affordable-lms10

circle.so/blog/best-coaching-platforms8

proprofstraining.com/blog/b2b-lms8

peoplemanagingpeople.com/tools/best-lms-for-small-business7

coachilly.com/coaching-software-review-20266

digitalhill.com/blog/best-affordable-lms-small-business-20266

docebo.com/learning-network/blog/corporate-learning-management-systems6

Pages are listed as the models cited them.

Names read as Thinkific

What the judge wrote, as written, with how often. The vendor table decides that these count as Thinkific; a claim can dispute any of them.

Thinkific Grow or Plus 1Thinkific Plus 1Thinkific/Teachable 1

Follow Thinkific

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Thinkific's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Thinkific, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Thinkific by email, built from the raw record of the edition. It shows:

where Thinkific is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Thinkific, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at thinkific.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.