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HR AI Index
Index › Products › Indeed · September 2026 Edition
6 categories · Ranked

Indeed

122Judge labels
3First choices
42Negative labels
12 of 12Models named it
6Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.3, every buyer segment counted.
Best standing
3% in Job advertising for mid-market buyers
Rank 8 of 109 in the mid-market standingcriticized challenger
0 of 12 models made it the first choice on the direct prompt; 34% of its 29 labels there were negative.
What the models named instead of Indeed →
By buyer segmentRead the same way at every buyer size.
In job advertising · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Indeed for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Job advertising and distributionTalent acquisition3%8 of 10934%29criticized challenger
Recruitment marketing and career sitesTalent acquisition2%18 of 8040%5under 10 labels · led by Teamtailor at 16%
Compensation managementCompensation and total rewards0%140 of 18650%4under 10 labels · led by Pave at 18%
Recruiting CRM and sourcingTalent acquisition0%29 of 880%3under 10 labels · led by Lever at 20%
Applicant tracking systemsTalent acquisition0%24 of 500%1under 10 labels · led by Greenhouse at 47%
Internal talent marketplacePerformance and talent management0%53 of 1280%1under 10 labels · led by Fuel50 at 26%

Movement

This is the first edition on this tier, so no move can be computed for Indeed yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Indeed across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501023
GPT-5.4 mini10001
Gemini 3.5 Flash10214
Perplexity Sonar10012
Grok 4.1 Fast22026
Mistral Small20125
DeepSeek V4 Flash10113
Llama 4 Maverick00101
Qwen 3.7 Flash22026
Kimi K210012
GLM 4.7 FlashX11215
MiniMax M2.501315

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct11 labelsNone
Paraphrase8 labels1
Comparative32 labels21not counted in share
Budget-constrained25 labels2
Scale-constrained2 labelsNone
Negative44 labels5not counted in share
First choiceAlternativeMentionNegative122 labels in all, every segment counted; 3 of the 29 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Stick to well-established, reputable job boards with strong verification systems, such as LinkedIn, Indeed, Monster, Glassdoor, and CareerBuilder.” Mistral Small · Job advertising · negative prompt · first choice
“Commonly ranked as the best overall or #1 by postings volume, making it strongest for reach across many roles.” Perplexity Sonar · Job advertising · comparative prompt · first choice
“Indeed dominates in sheer volume, making it ideal for employers seeking a large pool of applicants quickly.” Mistral Small · Job advertising · comparative prompt · first choice
“Best For: High-volume hiring and maximum visibility. It is the world's largest job site by traffic.” Qwen 3.7 Flash · Job advertising · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Many major platforms (including Indeed and ZipRecruiter) have shifted heavily toward pay-per-click or pay-per-application models. Without strict guardrails... budget vampires” Gemini 3.5 Flash · Job advertising · negative prompt · soft negative
“Still useful for volume-driven, high-turnover roles (retail, hospitality, warehouse), but likely poor ROI for professional, technical, or specialized positions.” Qwen 3.7 Flash · Recruitment marketing · negative prompt · soft negative
“especially careful with vendors that are not actually full recruitment marketing platforms ... such as Indeed or other job-board-centered products” Perplexity Sonar · Recruitment marketing · negative prompt · soft negative
“Sites like Indeed, Monster, and CareerBuilder are not "bad," but they are massive open markets where almost anyone can create a job posting.” Qwen 3.7 Flash · Job advertising · negative prompt · soft negative

Named alongside

The products named in the same answers as Indeed, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Indeed was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Glassdoor44 of 1210Not among the top eight
Monster28 of 1210Not among the top eight
Craigslist26 of 1210Not among the top eight
Google for Jobs24 of 1213Not among the top eight
CareerBuilder24 of 1210Not among the top eight
Joveo22 of 12110Compare →
Dice22 of 1210Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Indeed. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 98 of the 121 answers that named Indeed and are not a share of its labels.

Names read as Indeed

What the judge wrote, as written, with how often. The vendor table decides that these count as Indeed; a claim can dispute any of them.
Indeed / Indeed Connect 1Indeed Recruiter 1Indeed Sponsored Jobs 1LinkedIn & Indeed 1

Follow Indeed

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Indeed's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Indeed, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Indeed by email, built from the raw record of the edition. It shows:

  • where Indeed is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Indeed, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at indeed.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.