Every category where a model named Dice for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Job advertising and distribution	Talent acquisition	0%	28 of 109	25%	12	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Dice yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Dice across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	2	0	2
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	1	0	1
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative12 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative23 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Use niche boards like Dice, FlexJobs, or We Work Remotely when the role is highly specific.” Perplexity Sonar · Job advertising · comparative prompt · alternative

“Dice focuses on technical engineering roles” Qwen 3.7 Flash · Job advertising · comparative prompt · alternative

“Dice for tech/engineering.” GLM 4.7 FlashX · Job advertising · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Dice (Not a scam, but flooded with ghost jobs)” GLM 4.7 FlashX · Job advertising · negative prompt · hard negative

“Dice and Jobot - may not be scams, but they primarily list positions that turn out to be ghost jobs.” Llama 4 Maverick · Job advertising · negative prompt · soft negative

“While not outright scams, these platforms are known to list many "ghost jobs"” Mistral Small · Job advertising · negative prompt · soft negative

Named alongside

The products named in the same answers as Dice, over the 23 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dice was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Indeed22 of 2312Not among the top eight

ZipRecruiter18 of 231Not among the top eight

LinkedIn16 of 234Not among the top eight

Glassdoor15 of 230Not among the top eight

Handshake13 of 230Not among the top eight

Google for Jobs11 of 232Not among the top eight

Monster9 of 230Not among the top eight

CareerBuilder8 of 230Not among the top eight

Craigslist8 of 230Not among the top eight

Snagajob7 of 230Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dice. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 22 of the 23 answers that named Dice and are not a share of its labels.

Domains cited

noon.ai13

g2.com11

bestjobsearchapps.com10

linkedin.com10

reddit.com10

money.com9

pin.com9

firsthr.app8

pitchmeai.com6

easyapply.com5

Ninety-one of the ninety-one domain citations in answers naming Dice came from somebody else's page.

Pages cited

noon.ai/blog/articles/143-best-job-posting-sites13

money.com/best-job-posting-sites-for-employers9

firsthr.app/compare/hiring/job-boards8

linkedin.com/posts/fiona-de-villiers_ethical-give-activistsrevealcorruption-activity-742946

pin.com/blog/best-job-posting-sites6

easyapply.com/blog/best-job-boards-small-business5

findcandidatesforjobs.com/sourcing/job-boards5

g2.com/articles/job-posting-sites5

Pages are listed as the models cited them.

Follow Dice

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dice's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dice, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Dice by email, built from the raw record of the edition. It shows:

where Dice is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Dice, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at dice.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.