Every category where a model named Creately for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Org charts and org design	Workforce planning and analytics	2%	10 of 79	9%	23	accepted challenger
Succession planning	Performance and talent management	2%	13 of 99	0%	4	under 10 labels · led by Lattice at 31%

Movement

This is the first edition on this tier, so no move can be computed for Creately yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Creately across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	3	0	1	4
Grok 4.1 Fast	0	1	3	0	4
Mistral Small	1	1	0	0	2
DeepSeek V4 Flash	0	3	0	1	4
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	1	2	0	3
MiniMax M2.5	1	1	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase10 labels2

Comparative20 labels1not counted in share

Budget-constrained26 labels6

Scale-constrained6 labels1

Negative10 labelsNone

First choiceAlternativeMentionNegative77 labels in all, every segment counted; 9 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For the tightest budget, I'd suggest starting with Creately or Teamflect since they have free tiers.” MiniMax M2.5 · Succession planning · budget prompt · first choice

“Organimi (for up to 25 users) or Creately are the best choices” Mistral Small · Org charts · budget prompt · first choice

“a well-organized spreadsheet plus a free visual tool (like Creately) is honestly more than enough and costs nothing” DeepSeek V4 Flash · Succession planning · budget prompt · alternative

“free or low-cost tools (Lucidchart, Creately, even Visio/Illustrator) often beat the premium enterprise platforms” DeepSeek V4 Flash · Org charts · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“sometimes Creately are often described as manual diagramming tools” Perplexity Sonar · Org charts · negative prompt · soft negative

“more of a diagramming tool than a true org-design platform” DeepSeek V4 Flash · Org charts · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Creately, over the 77 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Creately was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Lucidchart56 of 779Not among the top eight

Organimi45 of 7719Not among the top eight

Pingboard36 of 771Not among the top eight

Miro35 of 772Not among the top eight

ChartHop31 of 775Not among the top eight

Microsoft Visio24 of 771Not among the top eight

OrgChart21 of 773Not among the top eight

draw.io20 of 774Not among the top eight

SmartDraw19 of 770Not among the top eight

Canva16 of 771Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Creately. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 77 of the 77 answers that named Creately and are not a share of its labels.

Domains cited

learn.g2.com44

forbes.com41

gartner.com40

orgchartstudio.com31

creately.comYour site30

firsthr.app30

theorgchart.com30

peoplemanagingpeople.com29

peerdom.com27

functionly.com21

293 of the 323 domain citations in answers naming Creately came from somebody else's page.

Pages cited

learn.g2.com/best-org-chart-software44

forbes.com/advisor/business/software/best-org-chart-software41

gartner.com/reviews/market/org-chart-software33

peerdom.com/blog/best-org-chart-software27

orgchartstudio.com/blog/org-chart-software-comparison21

theorgchart.com/resources/best-org-chart-software21

creately.com/reviews/best-org-chart-software20

peoplemanagingpeople.com/tools/best-org-chart-tools19

Pages are listed as the models cited them.

Names read as Creately

What the judge wrote, as written, with how often. The vendor table decides that these count as Creately; a claim can dispute any of them.

Creately (Free Plan) 1Creately Free 1

Follow Creately

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Creately's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Creately, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Creately by email, built from the raw record of the edition. It shows:

where Creately is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Creately, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at creately.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.