Every category where a model named When I Work for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Workforce scheduling	Core HR and payroll	6%	5 of 93	11%	28	accepted challenger
Workforce management suites	Core HR and payroll	6%	7 of 93	4%	24	accepted challenger
Frontline employee apps	Onboarding and employee experience	0%	18 of 96	10%	10	accepted challenger
Time and attendance	Core HR and payroll	0%	21 of 86	0%	9	under 10 labels · led by UKG Ready at 15%
Workforce planning	Workforce planning and analytics	0%	23 of 87	0%	5	under 10 labels · led by ChartHop at 31%

Movement

This is the first edition on this tier, so no move can be computed for When I Work yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated When I Work across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	2	0	5
GPT-5.4 mini	0	5	0	1	6
Gemini 3.5 Flash	0	1	1	0	2
Perplexity Sonar	0	3	1	0	4
Grok 4.1 Fast	0	4	5	2	11
Mistral Small	2	0	2	0	4
DeepSeek V4 Flash	1	6	4	2	13
Llama 4 Maverick	0	0	4	0	4
Qwen 3.7 Flash	1	6	0	0	7
Kimi K2	0	4	2	0	6
GLM 4.7 FlashX	1	3	5	0	9
MiniMax M2.5	2	1	2	0	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct33 labels1

Paraphrase43 labels12

Comparative49 labels9not counted in share

Budget-constrained50 labels5

Scale-constrained20 labels1

Negative27 labels6not counted in share

First choiceAlternativeMentionNegative222 labels in all, every segment counted; 19 of the 34 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd suggest starting with When I Work if budget is a concern and you need something that's easy to implement” MiniMax M2.5 · Workforce scheduling · paraphrase prompt · first choice

“start with Zoho People or When I Work... When I Work excels if your primary need is shift scheduling” MiniMax M2.5 · Workforce management sui · budget prompt · first choice

“For most mid-sized B2B companies, When I Work or Homebase are excellent starting points” Mistral Small · Workforce scheduling · paraphrase prompt · first choice

“For the absolute lowest cost, When I Work and Homebase are the most budget-friendly” Mistral Small · Workforce management sui · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Employee Scheduling Tools (7shifts, HotSchedules, When I Work)... caution is about your own operational hygiene.” DeepSeek V4 Flash · Workforce scheduling · negative prompt · soft negative

“When I Work has broad permissions (precise location, camera, Wi-Fi, notifications)” Grok 4.1 Fast · Frontline employee apps · negative prompt · soft negative

“does not appear to offer the same free-plan value as Connecteam” GPT-5.4 mini · Workforce scheduling · budget prompt · soft negative

“you've outgrown basic SMB tools like When I Work's free tier” DeepSeek V4 Flash · Workforce management sui · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as When I Work, over the 222 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and When I Work was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Homebase164 of 22249Compare →

Deputy158 of 22223Compare →

Connecteam132 of 22240Compare →

Sling60 of 2226Compare →

7shifts47 of 2220Not among the top eight

Rippling40 of 2228Compare →

UKG Pro38 of 2228Not among the top eight

Zoho People35 of 2225Compare →

BambooHR32 of 2222Not among the top eight

ADP Workforce Now23 of 2223Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named When I Work. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 190 of the 222 answers that named When I Work and are not a share of its labels.

Domains cited

peoplemanagingpeople.com106

guideflow.com85

connecteam.com77

forbes.com75

joinhomebase.com70

g2.com51

capterra.com50

learn.g2.com48

softwareadvice.com43

zapier.com41

646 of the 646 domain citations in answers naming When I Work came from somebody else's page.

Pages cited

guideflow.com/blog/workforce-management-software50

peoplemanagingpeople.com/tools/best-workforce-management-software49

zapier.com/blog/best-employee-scheduling-software40

forbes.com/advisor/business/software/best-workforce-management-software28

firsthr.app/compare/core-hr/workforce-management-software27

forbes.com/advisor/business/software/best-employee-scheduling-software27

toolradar.com/guides/best-workforce-management-software26

gusto.com/resources/guides/best-workforce-management-software24

Pages are listed as the models cited them.

Follow When I Work

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when When I Work's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as When I Work, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for When I Work by email, built from the raw record of the edition. It shows:

where When I Work is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name When I Work, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at wheniwork.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.