4 categories · Named, not rankedHubSpot
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Employee onboarding | Onboarding and employee experience | 0% | 100 of 104 | 100% | 2 | under 10 labels · led by BambooHR at 29% |
| Applicant tracking systems | Talent acquisition | 0% | 23 of 50 | 0% | 1 | under 10 labels · led by Greenhouse at 47% |
| Employee engagement surveys | Onboarding and employee experience | 0% | 55 of 76 | 100% | 1 | under 10 labels · led by Culture Amp at 40% |
| Recruitment marketing and career sites | Talent acquisition | 0% | 48 of 80 | 0% | 1 | under 10 labels · led by Teamtailor at 16% |
Movement
By model
How each model treated HubSpot across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Best for Existing CRM Users: HubSpot ... The Catch: It is not a *dedicated* ATS.” Qwen 3.7 Flash · Applicant tracking syste · budget prompt · alternative
“Best "Alternative" Recruitment Marketing CRM” Gemini 3.5 Flash · Recruitment marketing · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“HubSpot – BBB complaints about: Failure to deliver promised onboarding services” GLM 4.7 FlashX · Employee onboarding · negative prompt · hard negative
“a top complaint across platforms like Salesloft, HubSpot engagement tools, etc.” DeepSeek V4 Flash · Employee engagement surv · negative prompt · soft negative
“Expensive with confusing pricing, hidden fees, and spotty support” Grok 4.1 Fast · Employee onboarding · negative prompt · soft negative
Named alongside
The products named in the same answers as HubSpot, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 9 of the 17 answers that named HubSpot and are not a share of its labels.
Domains cited
Thirty-one of the thirty-one domain citations in answers naming HubSpot came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as HubSpot
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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for HubSpot by email, built from the raw record of the edition. It shows:
- where HubSpot is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hubspot.com is approved on the spot, any other address is reviewed by hand.
Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.