Every category where a model named Gartner for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Compensation benchmarking data	Compensation and total rewards	0%	21 of 141	0%	8	under 10 labels · led by Payscale at 24%

Movement

This is the first edition on this tier, so no move can be computed for Gartner yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Gartner across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative16 labels3not counted in share

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative25 labels in all, every segment counted; 0 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Strategic insight → Gartner” Qwen 3.7 Flash · Compensation benchmarkin · comparative prompt · first choice

“Best for IT spending, staffing, and technology benchmarking, with interpreted peer comparisons.” Mistral Small · Compensation benchmarkin · comparative prompt · alternative

“Peer comparisons with governance insights; large IT metrics database.” Grok 4.1 Fast · Compensation benchmarkin · comparative prompt · alternative

“IT peer comparisons & governance documentation | Gartner” Kimi K2 · Compensation benchmarkin · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Gartner, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gartner was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Deloitte16 of 256Not among the top eight

KPMG16 of 250Not among the top eight

Computer Economics15 of 250Not among the top eight

Forrester15 of 250Not among the top eight

EY11 of 250Not among the top eight

PwC11 of 250Not among the top eight

IDC10 of 250Not among the top eight

NielsenIQ8 of 250Not among the top eight

BCG7 of 250Not among the top eight

Bain & Company7 of 250Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Gartner. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 23 of the 25 answers that named Gartner and are not a share of its labels.

Domains cited

worldmetrics.org20

zipdo.co18

gitnux.org15

gartner.comYour site7

ftop.ch6

ravio.com5

isg-one.com4

library.hbs.edu4

linkedin.com4

thehackettgroup.com4

Eighty of the eighty-seven domain citations in answers naming Gartner came from somebody else's page.

Pages cited

worldmetrics.org/service/it-benchmarking17

worldmetrics.org/service/benchmarking14

worldmetrics.org/service/corporate-benchmarking11

zipdo.co/service/it-benchmarking11

gitnux.org/service/corporate-benchmarking9

gitnux.org/service/it-benchmarking9

zipdo.co/service/benchmarking8

ftop.ch/7-pittfalls-avoid-benchmarking6

Pages are listed as the models cited them.

Follow Gartner

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gartner's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gartner, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Gartner by email, built from the raw record of the edition. It shows:

where Gartner is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Gartner, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at gartner.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.