Every category where a model named Assembly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Recognition and rewards	Onboarding and employee experience	0%	14 of 55	0%	10	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Assembly yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Assembly across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	1	0	1
Grok 4.1 Fast	2	0	2
Mistral Small	1	1	2
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	1	1
Qwen 3.7 Flash	1	0	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase0 labelsNone

Comparative17 labels1not counted in share

Budget-constrained13 labels2

Scale-constrained4 labels1

Negative3 labelsNone

First choiceAlternativeMentionNegative41 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Top contenders like Kudos or Assembly integrate directly into Microsoft Teams, Slack, or Google Workspace.” Qwen 3.7 Flash · Recognition and rewards · comparative prompt · alternative

“If you need an all-in-one but still affordable tool: Assembly” Perplexity Sonar · Recognition and rewards · budget prompt · alternative

“8. Assembly - Best for productivity + recognition bundles.” Grok 4.1 Fast · Recognition and rewards · comparative prompt · alternative

“Another cost-effective option at $3 per user per month” Mistral Small · Recognition and rewards · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Assembly, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Assembly was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Bonusly31 of 4110Not among the top eight

Nectar29 of 413Not among the top eight

Motivosity20 of 412Not among the top eight

Guusto19 of 410Not among the top eight

Awardco16 of 410Not among the top eight

Workhuman15 of 413Not among the top eight

Kudos12 of 410Not among the top eight

Matter11 of 417Not among the top eight

Achievers9 of 411Not among the top eight

WorkTango9 of 410Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Assembly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 39 of the 41 answers that named Assembly and are not a share of its labels.

Domains cited

selectsoftwarereviews.com30

workhuman.com24

peoplemanagingpeople.com22

tremendous.com20

firsthr.app16

achievers.com14

awardco.com14

bystadium.com13

g2.com12

learn.g2.com12

177 of the 177 domain citations in answers naming Assembly came from somebody else's page.

Pages cited

selectsoftwarereviews.com/buyer-guide/employee-recognition-software25

workhuman.com/blog/employee-recognition-software21

tremendous.com/blog/best-employee-recognition-platforms20

peoplemanagingpeople.com/tools/best-employee-recognition-platform14

firsthr.app/compare/performance/employee-recognition-software13

bystadium.com/blog/best-employee-recognition-platforms12

crewhu.com/blog/employee-recognition-software11

awardco.com/blog/best-employee-recognition-software10

Pages are listed as the models cited them.

Follow Assembly

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Assembly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Assembly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Assembly by email, built from the raw record of the edition. It shows:

where Assembly is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Assembly, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at joinassembly.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.