Every category where a model named Airtable for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Internal talent marketplace	Performance and talent management	2%	12 of 128	0%	3	under 10 labels · led by Fuel50 at 26%
Succession planning	Performance and talent management	0%	50 of 99	0%	1	under 10 labels · led by Lattice at 31%
Workforce planning	Workforce planning and analytics	0%	39 of 87	0%	1	under 10 labels · led by ChartHop at 31%

Movement

This is the first edition on this tier, so no move can be computed for Airtable yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Airtable across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	1	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase3 labelsNone

Comparative2 labelsNone

Budget-constrained13 labels5

Scale-constrained5 labels2

Negative3 labelsNone

First choiceAlternativeMentionNegative29 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Low‑Code/No‑Code Marketplace (Recommended Starting Point) ... Airtable (Free tier + cheap paid plans) | $0–$20/month | Great for searchable profiles, opportunities” GLM 4.7 FlashX · Internal talent marketpl · budget prompt · first choice

“modern databases like Notion or Airtable are incredibly powerful alternatives” Qwen 3.7 Flash · Succession planning · budget prompt · alternative

“Airtable has a robust free tier that is perfect for small teams” Gemini 3.5 Flash · Workforce planning · budget prompt · alternative

“Custom marketplace with forms and automations” Kimi K2 · Internal talent marketpl · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Airtable, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airtable was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Notion15 of 291Not among the top eight

Gloat10 of 290Not among the top eight

Eightfold AI9 of 290Not among the top eight

Slack9 of 290Not among the top eight

BambooHR8 of 292Not among the top eight

Google Sheets8 of 291Not among the top eight

Lattice7 of 292Not among the top eight

TalentGuard7 of 291Not among the top eight

Fuel506 of 290Not among the top eight

Teamflect5 of 291Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Airtable. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 12 of the 29 answers that named Airtable and are not a share of its labels.

Domains cited

gartner.com9

talentguard.com8

g2.com7

sprad.io7

softwaresuggest.com6

tophrsoftware.com6

upscend.com6

fuel50.com5

getapp.com5

recruiterslineup.com5

Sixty-four of the sixty-four domain citations in answers naming Airtable came from somebody else's page.

Pages cited

gartner.com/reviews/market/internal-talent-marketplaces7

sprad.io/blog/internal-talent-marketplace-software-in-2025-vendors-features-pricing-and-rf7

talentguard.com/blog/best-internal-talent-marketplace-platforms6

tophrsoftware.com/tools/best-talent-marketplace-software6

upscend.com/blogs/how-to-build-an-smb-internal-marketplace-in-60-days6

fuel50.com/blog/internal-talent-marketplace-platforms5

recruiterslineup.com/best-talent-marketplace-platforms-reviewed5

softwaresuggest.com/talent-marketplace-platform5

Pages are listed as the models cited them.

Follow Airtable

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Airtable's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Airtable, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

With a new claim: the vendor brief

A new claim receives the current edition's vendor brief for Airtable by email, built from the raw record of the edition. It shows:

where Airtable is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Airtable, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at airtable.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.